Currently open for new projects (freelance/full-time/consulting)
‘25Matteo Maddalena
Portfolio

Matteo is an independent Brand Experience Designer & CD with more than 7 YOE, working between EU & US, focused on the creation of digital and physical experiences, design systems and brand identities. He partners with brands, agencies and founders to craft intuitively human experiences that bridge the gap between brand & product.

                During the past few years he worked for clients like Netflix, Google, Meta, YouTube, AKQA, Koto, Pentagram and more, having the opportunity to collaborate with people all over the world, from Buenos Aires to Copenhagen, from LA to London. In his spare time he runs GESTO, his own matcha brand.

hi@matteomaddalena.it



One Netflix (2025), Confidential

Meta Libertad (2023), Confidential


Google I/O (2024), Confidential

Ginko App (2025)


Copilot (2021)

Off-White CTGR8 (2022)

 
OBB Botanical Garden (2023)

Youtube Shorts (2023), Confidential


TED Talk (2022)

Goodnes (2024), Confidential


                       80% designer, 30% troubleshooter and around 60% sure about how to use percentages. Matteo helps brands and products feel more human by working with empathy across disciplines. He collaborates with teams around the world to shape design systems, brand identities, campaigns and digital experiences that connect on a deeper emotional level. Over the years, he worked with a diverse range of clients, from early-stage startups over cultural institutions to global brands. He has no labels or limits. He mixes, acts, creates. He is focused on design in all its forms. He is fluid in thought and creativity, with a great interest in white spaces, accessibility and typography as a political act.
                        
                       He worked in cool places, where he met people who guided and motivated him to become what he is now. And he is currently open and looking for new places and experiences that can change his career (and life) for the better.



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